Audit & Strategy

Marketingauditthatshows where you're losing customers

Diagnostics of your marketing + concrete action plan. No fluff, no consulting jargon. Numbers, problems, recommendations.

See example
0%

of companies waste advertising budget

0x

ROI after strategy implementation

0 days

average audit time

Problem

Marketing without a plan = burning cash

Most companies spend on ads because "the competition does too". The result? Scattered budget, zero measurable goals, no control over results.

You're spending on ads without a clear plan

Google Ads + Facebook + Instagram + LinkedIn. A bit everywhere, nowhere properly. You don't know which campaigns work, which burn money.

You don't know which channel actually works

You have a feeling ads "do something", but you can't say exactly how much one customer costs you from each source. Optimization impossible.

Competition is ahead of you online

You see competitors ranking higher in Google, having better websites, more polished campaigns. You don't know what they're doing differently.

Lack of measurable marketing goals

"We want more leads" is not a goal. A goal is: 50 leads/month from Google Ads at CPA ≤ 200 PLN. Without specifics, nothing can be improved.

Solution

What you get in the audit

Complete diagnostics + action plan. You know what to fix, in what order, and with what budget.

Discovery Workshop

Strategic workshop with your team — we identify goals, analyze competition, define ICP.

  • Current situation analysis
  • Competition mapping
  • Ideal Customer Profile (ICP)
  • Acquisition channels
  • ROI measurement framework

Strategic report

Document with analysis, recommendations, and action plan for the next 3-6 months.

  • Audit of all channels
  • Spend vs results analysis
  • Customer journey map
  • Action prioritization
  • Implementation roadmap

Measurement framework

KPI system and dashboards that show whether marketing works — without guessing.

  • KPIs for each channel
  • Metrics dashboard
  • Attribution model
  • Conversion tracking
  • Monthly reporting
Pricing

Audit tailored to business scale

Audit scope depends on your business complexity. After the briefing, we quote individually.

Most popular

Marketing audit

Discovery workshop + full competition analysis + channel strategy + ROI framework. PDF report (~25 pages) + implementation session.

4,999 – 9,999 PLNone-time
  • Discovery workshop (1-2h, remote)
  • Competition analysis (5-10 players)
  • ICP profiling (Ideal Customer Profile)
  • Customer journey mapping
  • Channel strategy (priorities + budgets)
  • ROI framework (tracking return on investment)
  • PDF report with recommendations (~25 pages)
  • Implementation session (45 min, report presentation)
Schedule briefing

The audit pays for itself in the first month of optimization. Typical client saves 30-50% of advertising budget after implementing recommendations.

Case study

What an audit looks like in practice

Example: Polish racing seat manufacturer, 30 years on the market, zero online strategy.

B2B Automotive

Mirco — From chaos to 3 sales channels

Problem

  • Falling sales: Downward trend, existing distribution channels exhausted
  • No strategy: As a manufacturer, Mirek understood seats but not marketing. He had an idea for a premium brand and logo, but the project stalled
  • Return problem: Ordering custom seats via email/phone was complicated. Customers returned seats due to color, material, dimension mismatches
  • Untapped potential: Mirco had its own sewing shop and could customize everything, but this advantage wasn't used as a sales tool

What we did

  • Discovery Workshop: Identified that FIA-homologated seats sell better than gaming variants. Mapped ideal customer profile based on existing distributors. Found market gap between cheap Chinese seats and premium Recaro
  • Partner database: Built web scraper covering every EU country + UK. Mapped competition strategies (Polish, Chinese, Recaro). Aggregated 400+ tuning shops and related companies
  • 3 sales channels: Motorsport influencers (earn commission through affiliate portal), Tuning shops (European B2B distributors with built-in configurator), Custom/restomod workshops (23 premium renovation companies)
  • Seat configurator: Full personalization (model, material per section, thread color, logo placement, shell color, accessories). Real-time visualization eliminating order errors. Free implementation for distributor partners
  • Affiliate portal: Panel for influencers with discount codes, statistics, earnings tracking. Admin dashboard with performance analytics and payment management

Results

  • 400+ distributors identified in EU and UK
  • 27% of 100 tested influencers expressed interest in partnership
  • 3 complete sales channels ready for implementation
  • 2 months from start to complete system delivery
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Process

How the audit works

Four steps from briefing to ready strategy. Average 4-7 business days.

01

Briefing

We discuss your business, current marketing activities, budget, goals. Collect access to Google Analytics, ad campaigns, CRM.

1h
02

Analysis

We analyze your data (Analytics, campaigns), check competition (SEO, ads, communication), map the market. Identify problems and opportunities.

2-3 days
03

Strategic workshop

Joint session where we discuss findings, build ICP, choose channels to target. Set priorities and budgets. This is the key moment of the audit.

1.5-2h
04

Report + implementation

You receive PDF report with diagnosis, recommendations, action plan (with timeline and budgets). Implementation session — we discuss the report, answer questions.

2-3 days
FAQ

Most common questions

Didn't find an answer? Write: hello@davinci.agency

Let's talk about your marketing

Schedule a free 30-minute briefing. We'll show a sample audit, answer questions, and quote the audit for your business.

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